York University Esports

York University

Catagory

Art Direction

Visual Identity

Graphic Design

Year

2021 - 2022

Summary

This is my first big break into graphic design. Joining the York University Esports Club allowed me to direct my passion for design and turn myself into the spearhead of the new and improved branding of YUES. I wanted everyone to take us seriously. So with proper direction. I created a brand that the lions can be proud of.

Software

Photoshop

Illustrator

Process

Brand Identity

Part

1

Focusing on A Specific Angle

Before I started looking into the club’s identity, I wanted to look into the University’s identity first. I found that York University was created as a more logistic and business centric institution. I wanted to balance the identity of the school, with the dominance and stoicism of the Lion.

I wanted the YUES brand to differ from the rest. Knowing how messy and loud the majority of esport graphics are, I wanted to clean up that messiness but maintain the loudness.